BloomingBath makes a great first impression

It never fails.

The “ooh.” The “ahh.” The “oh-my-gosh-that’s-so-cute.”

I love seeing the way people respond the first time they see BloomingBath.

Out for a bite to eat with my daughter, today, I saw two moms sitting with their new babies. I wandered over, introduced myself and asked them if I might show them a new baby product.

“Sure,” said the first mom, who introduced herself as Joni.

I whipped out my laptop, flipped open the screen and pointed my browser to

And then…

… wait for it …

… “oooh!”


“Oh my gosh it’s sooooo cute!”

Yup. It never fails.

“That’s such a great idea for a baby bath,” Joni said. “I like to wash my baby in the sink, but I don’t like the thought of all the chemicals I use to clean up the sink getting on their skin.”

Joni said she had several baby bath tubs but didn’t really like any of them.

‘This seems perfect,” she said.

Her friend, Niki, asked the question we hear most often from everyone as they learn about BloomingBath: “How does it dry?”

“You just stick it in the drier for a few minutes — that’s all there is to it,” I said.

"It's really, really cute," she said.

Yes indeed. It never fails.

What was your reaction the first time you saw BloomingBath? Email us at


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